Elena Mora designed a contrasting concept store for Manalena

Studio Elena Mora is a creative agency operating in many fields, such as interior architecture, global art direction for brands and set design. By combining all these skills, Elena Mora has worked on the concept store Manalena, in Luxembourg. A small refined fashion casket with strong contrasts...

A curvy space

What comes to mind when looking closely at this space is the term fractal divisions. Indeed, the envelope of the concept store is composed of numerous curves, which themselves become supports for furniture, also rounded, or curtains. This decomposition of forms, which at first glance seem to be quite mundane, takes on an air of great poetry when it comes to the work ofElena Mora. We have been following the studio's work for some time now and we have rediscovered, in this project for Manalena, her attention to detail and her taste for bewitching atmospheres that are truly proper to her work.

In addition, the studio has taken care of lightening the space, highlighting the main lines of the architecture with an aerial wire structure , also having the function of a clothing rack, mirror, and shelf. Thanks to its multidisciplinary assets, the studio has given real life to the sales space, but also to the brand and its global impact. The place was enhanced by the curves and organic forms of freestanding furniture , without forgetting an astonishing work on the materials put forward.

Elena Mora and materials: a subtle interplay of contrasts

For this space, Elena Mora sought to highlight strong contrasts between the materials, choosing in particular to oppose the richness and splendour of the fabrics Kvadrat and Dedar Milanofabrics, to natural and cold materials such as travertine, terrazzo and metal. Thus, this difference between textures can be related to planes in a painting, each one giving even more perspective and substance to the entire concept. To do this, the studio has skilfully combined all its expertise by redesigning the outlines of the space thanks to the architect's eyes of Maria Feller.

Playing on the contrast between these materials and the shape of furniture and lighting, each element has been specially designed for the sales area, meaning custom-made. Furniture is an actual referral in terms of contrast since in addition to displaying many materials altogether, the whole space is showcasing different thicknesses and weights of materials. Thus, thin metal plates deal with travertine pieces,  and comfortable and massive seats are juxtaposed with the lightness of a curtain and curvy wall fabric.

The emphasis was on creating a harmonious space of contrasts, thanks to the studio's ability to createan emotional side and which transform objects into subjects, outputting tailor-cut images and concepts for their clients.

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