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VAUST studio designs a unique first concept store for Realtale group

VAUST studio designs a unique first concept store for Realtale group

It is in the very heart of Hanover, blending in with renowned retail stores such as Apple or even Manufactum that VAUST Studio has created a concept store to Realtale groupa start-up founded in 2019 that promotes high-end products with innovative technology. Discover a unique space, whose design indicates the premises of tomorrow's stores.

 

 

A new kind of minimal shop

 

For Realtale group, VAUST reveals a concept store in Hanover with top-of-the-range and innovative products

VAUST studio creates the Realtale group concept store in Hanover, for top-of-the-range and innovative products.
VAUST studio creates the Realtale group concept store in Hanover, for top-of-the-range and innovative products.

Realtale group, VAUST reveals a concept store in Hanover with top-of-the-range and innovative products

VAUST studio has deliberately left this space uncluttered and prey to raw materials, in order to preserve a minimal architecture in the store. The aim here is to highlight technological products created by start-ups from all fields, in terms of HiFi systems, sound, and mobility. The focus must, therefore, be on the product so that the visitor can instantly notify its difference. In that sense, the trio of designers has created a concept store with a new generation gallery look, where the rarity and preciousness of each object are highlighted thanks to huge pedestals.

 

The various materials with industrial connotations blend perfectly with space here, rejecting any surplus or ornament of any kind. And apart from the aesthetic dimension of the Realtale's concept store, as a result, the designers had to deal with the fact that each object may have to be electrified. This is the real asset of the platforms created, covered with stone gravel, which make it possible to hide the electrical connections while serving as the overall scenography of the whole place. An equally interesting gesture, integrating a natural minerality as opposed to composite materials, such as concrete, created for construction purposes.

 

 

VAUST studio: a strong and bold design

 

Realtale group, VAUST reveals a concept store in Hanover with top-of-the-range and innovative products

Realtale group, VAUST reveals a concept store in Hanover with top-of-the-range and innovative products

Realtale group, VAUST reveals a concept store in Hanover with top-of-the-range and innovative products

The concept store of Realtale group is a comprehensive project for the designers of VAUST studio, who, in addition to designing the space, also created sculptural objects on display into the shop, such as ambassadors of the concept and a brand new vision. These sculptures bring space to life and go hand in hand with the futuristic intention that designers seek to make people feel in this space. Moreover, the contrast here is once again halfway forward, between a hard and brutal architecture, and softer elements, in foam or plastic. From the mineral sculptures also echo the stone covered pedestals and metal objects, almost like furniture, that reinforce the contemporaneity of the space thanks to the reflections emitted.

 

In this space, the principle of opposition is so strong that it makes it possible to reveal this new kind of space as well as possible. Indeed, the precise finishes contrast with the unfinished aspect of the place, the simplicity of the whole space and its organization is complementary with the high-tech objects it is about to receive, not to mention the raw and porous materials antinomic of the metal and other mirror effects present. VAUST studio has succeeded in creating a good balance, making theobject/space interaction a true artwork.

 

 

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Originally posted 2019-12-06 14:00:48.

Written by

Chloé founded Huskdesignblog in 2016. Ever since, she is decoding every nook and cranny to find the best interiors and furniture ideas for her beloved readers and followers, eager for beautiful things.

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