We've taken a deep look at Halleroed's fantastic architectural work

Curious about architectural innovation and how it is possible to make a sales space unique, exclusive, attractive and in line with a brand image, we have this week set our sights on the architectural firm Halleroed. The Scandinavian studio offers unusual but minimalist interiors, and some of then are even taking more of the finery of movie sets as the narrative is so strong. Selection of some of their most emblematic projects and decoding of their style.

Minimalism and monochrome

If you know that you have seen, read or heard the name ofHalleroed somewhere concerning the world of interior design, it is of course within the framework of the many shops they've created forAcne Studios. Indeed, the Swedish agency is at the origin of the latest concept stores of Berlin, Stockholm, Copenhagen, Munich or even New York City. And it is thanks to this singular style, oscillating between minimalism, traditional and futurism that Halleroed has made a place for itself in our hearts and especially with those of many brands, following in the footsteps of Acne boutiques.

The work of the architecture studio could undoubtedly be summed up in the expression "Less is more", because of its ability to remain simple and to get to the heart of the matter, for each project. The right color, the right material, the right proportions. An intelligent work, which allows highlighting the products or the space ordered by the customer. Every element in Halleroed's concepts has its place in it, you will not find any patches in here. Their design is intended to be sober and effective even in terms of color, generally opting for a dominant shade framed by textures selected with flair.

This way, the Klein blue is clearly identified in the shop Axel Arigato from Stockholm, a beige tone for the one of Byredo in London, and a Mad-Men atmosphere for a confidential headquarters in New York thanks to dark wood wall panels and the bold colors of that time, among other things. Either the carefully thought-out balance between pure and essential lines, no or few decorative elements, and materials that provide the subtlety that a space needs to differentiate itself.

Halleroed's intelligent textures

If there is one watchword in the jargon of interior design that echoes in all its actors, it is the work of textures. Indeed, even if a space has been well thought out and well finished, if the textures are lacking, it is irreversibly a place without relief and taste that will emerge... And it is there that, of course, our colleagues Scandinavian colleagues have long been one step ahead, displaying an almost innate talent when it comes to the combination of materials.

Cold and hot, neutral and frank, smooth and textured, direct and indirect lighting, all these elements put together seem to be biased, and yet their coexistence in each project is essential in order to give the space a true soul. This is howHalleroed, in our humble opinion, is one of those whose creativity is desired on a large scale, and that their projects fly every time, it is undoubtedly thanks to their propensity to give a soul, and particularly through the play of textures and lights.

In this sense, we will note the finesse of the shop's design Toteme in Stockholm, for example. Indeed, it is wrapped in a soft, light beige and wood monochrome that the boutique has developed this special aura because the architects have been able to associate various textures with it, but yet as part of the same shade. A real goldsmith's job for an architect, because being able to combine different tones of the same color without creating a sterile design with any emotion is a challenge in itself. Because if there is one thing we are looking for, and for which the associations of textures - of Halleroed - work, it is indeed for providing us with emotion.

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