TOKYO: Acne Studios' new Blå Konst shop

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If, like me, every time a shop opens Acne Studios store is a real celebration for you, let me tell you that here is something that will make your day. Indeed, as beautiful as you can imagine and all new, please welcome as it should be the last shop Blå Konst in Tokyo, celebrating the brand's new denim collection.

SIMPLE, PERFECT

The style Acne StudiosIt is always confusing. It is simple, the lines are always to the point, the materials are few but effective. It is always accompanied by a powerful, leading colour, which determines the first sensation that one feels at each passage. The pink of Paris and the yellow of New York have this time given way to a lively, almost hypnotic blue, a colour that is indeed ideal to accompany the launch of a new denim line. 

The balance of the shop hangs by a thread, the shops Acne Studios are a perfect example of less is moreThe principle that the simple things are often the best.

OPENING UP TO COLOUR

The brand and its artistic director Jonny Johansson were forerunners in terms of color choice in retail. Indeed, when many brands only judge by neutral tones in order to highlight their precious collections, Acne Studios has a long history of using colour to enhance its products. In TokyoIn this new atypical boutique, let yourself be submerged by this wave of blue, guided by the incandescent red staircase, and tune in to the bright elements of the - gold-plated mirror and rack displays - the attention they deserve, as they allow for the broad ennoblement of the jean's matter.

This concept will now accompany the denim collection exclusively, which will include a permanent range as well as limited editions for each new season.

Acne Studios Blå Konst Tokyo

1-10-8 Jinnan Shibuya-ku
Tokyo 105-0041.

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T H A N K S

Sources: Acne Studios, Frameweb

Originally posted 2017-05-09 02:30:05.