TOKYO: Acne Studios ' new Blå Konst Shop
If like me every opening of a shop Acne Studios store is a real celebration for you, let me tell you that here is something that will make your day. Indeed, as beautiful as you can imagine and all new, please welcome as it should be the last shop Blå Konst in Tokyo, celebrating the brand's new denim collection.
It's SIMPLE, it's perfect
The Acne Studios style is always confusing. It's simple, the lines always go to the basics, the materials are few but effective. It is usually always accompanied by a strong, powerful color that determines the first sensation that one feels in every passage. The pink of Paris and the yellow of New York Have this time left room for a live blue, almost mesmerizing, color actually ideal to accompany the launch of a new line denim.
The balance of the shop is only a thread, the shops Acne Studios Are the perfect example of the less is more, the principle that simple things are often the best.
Open to Color
The brand and its artistic director Jonny Johansson were forerunners in terms of color choice in retail. Indeed, when many of the signs judge only by the neutral tones in order to highlight their precious collections, Acne Studios has known, for a long time, to showcase its products thanks to the color. In Tokyo, in this new, atypical shop, let yourself be overwhelmed by this wave of blue, guided by the glowing red staircase, and give the glowing elements – Gold-coloured mirror and port displays – The attention they deserve, as they allow to anoblir widely the jean's matter.
This concept will henceforth accompany the denim collection exclusively, which will include a permanent range as well as limited editions for each new season.
Acne Studios Blå Konst Tokyo