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Tiger of Sweden, when legacy designs the store of tomorrow

Tiger of Sweden, when legacy designs the store of tomorrow

Tiger of Sweden, when legacy designs the store of tomorrow

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When drawing inspiration from something, there is always a close connection between past and future. When one takes a value, a color or a project as inspiration, it is to admit that it existed before we took action. The elements of the past undeniably help us shape our future, as evidenced by the brand new project of Joyn Studio for the Swedish clothing brand Tiger of Sweden. Discover the subtle alliance both of an elegant and unconventional shop.

 

In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.
In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.
In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.
In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.

Tiger of Sweden drew its know-how from the custom-made garment, well cut and perfectly adapted to the morphology of its owner. From this heritage reflecting a certain attraction for quality, the ready-to-wear brand today still wants to keep values such as sophistication, but also simplicity. It was thanks to its values that Joyn Studio gave a new look to the showroom but also to the headquarters of the brand, making them able to face the future. All bathed in a mastery of proportions and colors specific to Scandinavian design.

In fact, designers have selected lines and materials that reflect the ancestral quality of Tiger of Sweden with the desire to make the brand lasting over time. The very simple and efficient combination of light tones – good quality wood, polished metal – and this intense and flamboyant red shade to delimit the spaces and their function works wonderfully well. Underlined by a white-majority architectural envelope, the red color participates in inspiring a vivid, sophisticated brand image that will not forget to stay warm despite a strong retail concept at first glance.

 

In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.
In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.
In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.

Joyn Studio has ensured that in this place, everyone can find their place. In addition, there are elements related to the universe of tailors, large workbenches, specific cabinets, simple and efficient clothes racks. But also a high-end fashion storespirit, with a lounge and comfortable space so that every guest or even employee feels like a VIP. The entire showroom of Tiger of Sweden is flexible, with simple and adaptable furniture, designed in part by the architect Johan Celsing.

The workspaces of the brand are also borrowed from this same sobriety, with a unique touch of creativity that make them unusual. We find once again the furniture and architectural details of this same deep red, that became the emblem of the brand. Even if Tiger of Sweden was founded in 1903 and remains deeply attached to some ancestral values, it is nonetheless the witness of evolution. Joyn Studio thus offers to our eyes a distinguished and unconventional project, a beautiful source of inspiration that plays with time, carefully respecting the past but definitely forward-looking...

 

In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.
In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.
In Stockholm, the clothing brand Tiger of Sweden has entrusted the refurbishment of its showroom and headquarters to Joyn studio.

 

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