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Snøhetta creates a complete retail experience for Holzweiler

Snøhetta creates a complete retail experience for Holzweiler

Global architecture and design agency Snøhetta, well-known for its ambitious and iconic projects (Under restaurant, Aesop Duke of York square, Åkrafjorden cabin, etc.) both in terms of buildings and interiors, has recently designed the showroom, the fashion design studio and also the flagship of the ready-to-wear brand, Holzweiler. Discover both the showroom and the flagship, two very contemporary cases at the service of fashion in Oslo.

 

 

The showroom and the fashion design studio

 

Snøhetta for ready-to-wear brand Holzweiler.

Wooden freestanding at Holzweiler, Oslo.
Contemporary fashion showroom in Oslo, Norway.

The work of Snøhetta always tends to highlight both traditional craftmanship and innovation. Indeed, many times noticed for its cutting-edge and even futuristic projects, the Norwegian architecture agency has become a real reference in construction of social housing and public buildings, as in retail and interior design.

For Holzweiler, the architects have been able to create a conceptual place which has no equivalent, both clean and functional in order to highlight the fashion products. Initially an industrial concrete building shell, the showroom and the design studio became refined, intimate places kept simple. The different spaces are delimited and created from a curtain on a rail, which brings softness to the atmosphere and even some light poetry. Also, Snøhetta has created central presentation freestandings with curved and undulating shapes, which punctuate the space of their mass, and participate in creating this very typical light of Scandinavian interiors, both sweetish and velvety, almost monochrome.

 

Snøhetta for ready-to-wear brand Holzweiler.

Snøhetta for ready-to-wear brand Holzweiler.

Wooden freestanding at Holzweiler, Oslo.
Snøhetta for ready-to-wear brand Holzweiler.

 

 

 

The flagship

 

Snøhetta, Holzweiler's flasghip, Oslo.

Snøhetta, Holzweiler's flasghip, Oslo.
Holzweiler's flasghip, Oslo.

With an even more refined design than the showroom, the flagship offers an almost monastic décor where white is king. Here, the architects of Snøhetta played with the shapes of the small shop, also imagining curves there, but for the walls this time. Mustard-colored tiles mark the key points of the space, where one want the eye to be attracted, which is obviously where the prized objects are displayed.

If the architecture seems very elementary, it is not. If one looks carefully at each picture, we can clearly see that the entrance passage is completely covered with crumpled paper, inviting the visitor to enter gradually into the world of Holzweiler. In addition, the agency also complied with the squared patterns regularly displayed on the clothing or accessories of the brand, a grid structure that governs the implementation of each element within the flagship, and a modular and adaptable shelving system in particular. Wink to the metallic-looking architecture of some of its projects, Snøhetta made the point of sale an architectural object as an integral component, a kind of box in the box coming to literally perfect the space.

 

Metallic kosher in brand new Holzweiler's flagship.

Snøhetta, Holzweiler's flasghip, Oslo.
Snøhetta, Holzweiler's flasghip, Oslo.

 

 

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Written by

Chloé founded Huskdesignblog in 2016. Ever since, she is decoding every nook and cranny to find the best interiors and furniture ideas for her beloved readers and followers, eager for beautiful things.

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