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RETAIL: Maison Kitsuné, by Mathieu Lehanneur

RETAIL: Maison Kitsuné, by Mathieu Lehanneur

RETAIL: Maison Kitsuné, by Mathieu Lehanneur

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It is impossible not to mention the latest flagship made by Mathieu Lehanneur in New York City, for the famous ready-to-wear brand Maison Kitsuné, and for which the designer has put its creative and legendary agility to the service of the brand. Decryption of a human-sized project made for connection.

 

Maison Kitsuné New York, Mathieu Lehanneur
Maison Kitsuné New York, Mathieu Lehanneur
Maison Kitsuné New York, Mathieu Lehanneur
Maison Kitsuné New York, Mathieu Lehanneur

2017 is a year when the French designer has certainly taken place under the spotlight, repeatedly. Indeed, after his Marble Room Very noticeable during the event AD Intérieurs 2017 (Paris) and exposure Ocean Memories at the Carpenters Workshop Gallery (New York), Mathieu Lehanneur also found time to design the flagship of the Maison Kitsuné in SoHo. 

It's all sobering that the little shop in the fashion district at New York City was conceived, but with however and above all, a strong architectural element within it. The designer controls the invisible, which is not palpable And yet it is there, allowing to create structures, places and objects that communicate directly with the unconscious. Here, Mathieu Lehanneur Recalls the strong links that have existed the brand by materializinging them such a sturdy vine squirming with strength and speed around the presentation elements without being able to prevent it. Such an unchanging and unavoidable element so that the brand image is complete and genuine.

 

Maison Kitsuné New York, Mathieu Lehanneur
Maison Kitsuné New York, Mathieu Lehanneur
Maison Kitsuné New York, Mathieu Lehanneur
Maison Kitsuné New York, Mathieu Lehanneur

This link, this connection represented by this line, is directly inspired by the will of the two creators of the Maison Kitsuné – Gildas Loaëc and Masaya Kuroki – To create within the same entity a close link between France and Japan, and their two passions, fashion and music.

This steel Liana, also represents very well the work and the way of approaching the things of Mathieu Lehanneur: Indeed, the immaculate and almost medical whiteness of this space is an element dear to the designer, a kind of creative matrix, a blank page indispensable to the birth of the idea. In addition, it is noted that the designer combines as usual the organic to the mineral, thus revealing the necessary sophistication to the world of fashion thanks to pure simplicity: the bichromate steel, the marble, the mirror, so many materials that lend themselves so to speak very well to the game of luxury And beauty...

 

 

Maison KitsunéNew York, New York

248 Lafayette Street

New York, NY 10012

 

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