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What you do not know about Frédéric Malle's stores

What you do not know about Frédéric Malle's stores

Les Boutiques Frédéric Malle: from intimate flats to iconic designs

 

 

The last shop of the Editions de Parfums Frédéric Malle is currently making the headlines in all the design magazines. I wanted to take a closer look at this brand that I love so much. I have a special place in my heart for this brand because several years ago, I chose it as one of my diploma subjects. At the time, I was seduced by the brand identity already in place and the preciousness of a brand that had only - or almost only - word of mouth to make itself known. That was in 2011. A look back at a quality retail journey accompanied by big names in design and architecture.

 

 

editions de parfums frederic malle shops

FRÉDÉRIC MALLE. The man behind the brand is not unfamiliar in the history of perfume. Grandson of Serge Heftler founder of Christian Dior perfumes, and collaborator of the prestigious creative laboratory Roure Bertrand DupontFrédéric Malle was born for a perfume life. In 2000, at the creation of its first store, he invented a completely novel concept whereby the world’s greatest noses composed exclusive, creative fragrances to be sold under their names ( Jean-Claude Ellena, Dominique Ropion, Bruno Jovanovic and many others ).

 

 

PARIS

 

2000. At Home

 

The first EPFM, located at rue de Grenelle, was designed as a reconstitution of Mr. Malle's apartment. Designed in collaboration with Andrée Putmanthe great lady of design, the shop is a real invitation to come home and see his creations, this shop is very intimate, comfortable. We let ourselves be carried by the atmosphere curiosity cabinet around us and by the voice which tells us the story of each flavor and its extraordinary creator, as if we were installed in his living room.

 

editions de parfums frederic malle  boutique perfumes grenelle

editions de parfums frederic malle  boutique perfumes grenelle

editions de parfums frederic malle  boutique perfumes grenelle

 

 

2003/2006.  The Workshop

 

Created respectively in 2003 and 2006, the shops atAvenue Victor Hugo and Mount Tabor's Street are two real testing grounds for the creator. The first one, conducted by Patrick Naggar, has a unique  « smelling machine »  , when the second is imagined by Jacques Grange and tends to become a true workshop for Frédéric Malle. Custome made furniture and eclectic style, we also recover here the spirit of a Parisian apartment.

 

editions de parfums frederic malle  boutique victor hugo fragrances

editions de parfums frederic malle boutique Tabor

 

 

LONDON

The Genuine Character

 

Located on Burlington Arcadethe London shop of the Editions de Parfums Frédéric Malle is emerging as a strong and reconnaisable boutique style. The location and the remarkable work of Martin Szekely when he designed the main marble one-block table, make it a place you remember. Once again, we feel the spirit of the creator and his taste for beautiful pieces, styles combination, but also for this minimal French luxury so recognisable. 

 

editions de parfums frederic malle boutique burlington arcade London

editions de parfums frederic malle boutique burlington arcade London

editions de parfums frederic malle boutique burlington arcade London

 

  

NEW YORK

The Scope

 

For his second New York store, Frédéric Malle appealed to the famous American architect Steven Holl ( Extension of the Museum of Art Nelson-Atkins in Kansas City, Ocean and Surfing City in Biarritz, France, etc ). The tone is set from the front. Very recognizable, it reminds us the architectural spirit of the 1970s. Inside, taking over the drawing of the façade, stands a monumental shelf that is more like an art piece than a simple display. The materials are valuable and always chosen with taste, Frédéric Malle impulse demarcation, which was first initiated by the product, continues in the shop. We are not in the retail sector, we are in the Editions de Parfums Frédéric Malle, and that will be remembered.

 

editions de parfums frederic malle boutique new york greenwich editions

editions de parfums frederic malle boutique new york greenwich editions

 

 

PARIS

2016. The Apogee

 

Finally, in 2016, a fourth store opened in Paris. Far from being a back to the drawing board, this impressive store imaginated with the collaboration of Jakob and Macfarlane, is a turning point for the brand. Far from the intimate apartment of the beginning, we have here an imposing place, which through its mirrored walls multiplies and gives a lasting soul to Frédéric Malle's perfumes. Each object is a display, a table, or a cupboard by turns, inviting the curious to return, and the adventurer to stay.

 

editions de parfums frederic malle jakob macfarlane shop paris perfumes

editions de parfums frederic malle jakob macfarlane shop paris perfumes

editions de parfums frederic malle jakob macfarlane shop paris perfumes

 

 

I hope I have introduced you to a brand that I particularly like.

 

 ➡ Please do not forget to LIKE and SHARE if you like this post ! A small step for you, a big one for Husk !

T H A N K S

 

Originally posted 2016-10-16 06:30:46.

Written by

Chloé founded Huskdesignblog in 2016. Ever since, she is decoding every nook and cranny to find the best interiors and furniture ideas for her beloved readers and followers, eager for beautiful things.

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