Frédéric Malle Boutiques: from intimate apartment to iconic design

 

 

The last shop of Editions de Parfums Frédéric Malle is currently the one of all the design magazines. Here, I wanted to bring a look more in depth about this brand that I love so much. I wear especially in my heart because several years before, I had chosen this brand as one of my subjects to graduate. I had then been seduced by the brand identity already in place and the preciousness of a teaching not having that - or almost — word of mouth to promote themselves. It was 2011. A look back at a quality retail course accompanied by big names in design architecture.

 

 

editions de parfums frederic malle shops

FRÉDÉRIC MALLE. The man behind the brand is not unfamiliar in the history of perfume. Grandson of Serge Heftler founder of Christian Dior perfumes, and collaborator of the prestigious creative laboratory Roure Bertrand Dupont, Frédéric Malle was born for the perfume. In 2000, when he created his first shop, he invented the term "perfume editor". As an editor, he oversees the process of olfactory production of works created by the most illustrious noses (Jean-Claude Ellena, Dominique Ropion, Bruno Jovanovic and many others).

 

 

PARIS

 

2000. At Home

 

The first shop of EPFM, located at rue de Grenelle, was designed as a reconstitution of Mr. Malle's apartment. Designed in collaboration with Andrée Putman the great lady of design, the shop is a real invitation to come home and see his creations, this shop is very intimate, comfortable. We let ourselves be carried by the atmosphere Cabinet of curiosity around us and by the voice which tells us the story of each flavor and its extraordinary creator, as if we were installed in his living room.

 

editions de parfums frederic malle  boutique perfumes grenelle

editions de parfums frederic malle  boutique perfumes grenelle

editions de parfums frederic malle  boutique perfumes grenelle

 

 

2003/2006.  The Workshop

 

Created respectively in 2003 and 2006, the shops at Avenue Victor Hugo and Mount Tabor's Street are two real fields of experimentation for the creator. The first one, conducted by Patrick Naggar, has a unique "Feeling Machine", when the second is imagined by Jacques Grange and tends to become a true workshop for Frédéric Malle. Custome made furniture and eclectic style, we also recover here the spirit of a Parisian apartment.

 

editions de parfums frederic malle  boutique victor hugo fragrances

editions de parfums frederic malle boutique Tabor

 

 

LONDON

The Genuine Character

 

Located on Burlington Arcade, the London shop of Editions of Frédéric Malle perfumes is emerging as a strong and reconnaisable boutique style. The location and the remarkable work of Martin Szekely when he designed the main marble one-block table, make it a place you remember. Once again, we feel the spirit of the creator and his taste for beautiful pieces, styles combination, but also for this minimal French luxury so recognizable. 

 

editions de parfums frederic malle boutique burlington arcade London

editions de parfums frederic malle boutique burlington arcade London

editions de parfums frederic malle boutique burlington arcade London

 

  

NEW YORK CITY

The Scope

 

For his second New York store, Frédéric Malle appealed to the famous American architect Steven Holl ( Extension of the Museum of Art Nelson-Atkins in Kansas City, Ocean and Surfing City in Biarritz, France, etc ). The tone is set from the front. Very recognizable, it reminds us the architectural spirit of the 1970s. Inside, taking over the drawing of the façade, stands a monumental shelf that is more like an art piece than a simple display. The materials are valuable and always chosen with taste, Frédéric Malle impulse the demarcation that, first initiated by the product, continues in the shop. We are not in the retail sector, we are at the Editions of Frédéric Malle perfumes, and that will be remembered.

 

editions de parfums frederic malle boutique new york greenwich editions

editions de parfums frederic malle boutique new york greenwich editions

 

 

PARIS

2016. the peak

 

Finally, in 2016, a fourth store opened in Paris. Far from being a back to the drawing board, this impressive store imaginated with the collaboration of Jakob and Macfarlane, is a turning point for the brand. Far from the intimate apartment of the beginning, we have here an imposing place, which through its mirrored walls multiplies and gives a lasting soul to Frédéric Malle's perfumes. Each object is a display, a table, or a cupboard by turns, inviting the curious to return, and the adventurer to stay.

 

editions de parfums frederic malle jakob macfarlane shop paris perfumes

editions de parfums frederic malle jakob macfarlane shop paris perfumes

editions de parfums frederic malle jakob macfarlane shop paris perfumes

 

 

Hoping to have made you discover a brand that I particularly like.

 

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