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Van Cleef & Arpels, a new Paris store by Jouin Manku

For several years, when the Van Cleef & Arpels brand calls in a design agency for their head office, store, or an exhibition, it is usually the French agency Jouin Manku. Indeed, one recalls for example the flagship in New York, they designed in 2013. Patrick Jouin and Sanjit Manku are two designers with a visionary spirit, a unique design and who benefit from their dual cultural profile. 

 

 

Van Cleef & Arpels, Place Vendôme:

a new feat by Jouin Manku

 

 jouin manku boutique van cleef and arpels place vendôme

 

 

 

1. VAN CLEEF & ARPELS AND THE JOUIN MANKU'S STYLE

 

In 2006, when they took charge of the Van Cleef & Arpels parent company, the Jouin Manku agency shows a deep commitment to not distort the place of origin. They work on its strength and character in order to bring out the best. Thus, their contemporary and curved style underlines the architecture of the place, the mouldings and the existing wood panels. The uniqueness of the place is still there, just put forward. 

 

jouin manku boutique van cleef and arpels place vendôme paris

The Mother House of Van Cleef & Arpels, Place Vendôme

 

In 2013 in New York, the challenge was such that it was not only about infusing a European luxury spirit within the cultural capital of the United States, but also to upgrade this luxury, keeping its assets while showing that it had been able to evolve and adapt to the trends, materials and new products.

The place is warm, neat, gilding here and there are inviting us to the valuable, and the typical Jouin Manku pioneering spirit, to modernity.

 

jouin manku flagship van cleef and arpels new york

Flagship Van Cleef & Arpels, New York

 

in Hong Kong, the Van Cleef & Arpels store already stood out from the front. Inside, we can remember this staircase of which design have been shown around the world, both high-tech and very elegant. The different rooms are filled with a soft, poetic lightwhere the designer duo had glass in order to give lightness to the atmosphere.

 

jouin manku flagship van cleef and arpels hong kong

Flagship Van Cleef & Arpels, Hong Kong

 

 

 

2. FIRST, THE KNOW-HOW

 

In order to give life to the project of the Place Vendôme store, the Jouin Manku agency has selected the best craftsmen of France. Indeed, even if this project naturally appeals to new technologies - such as the machining CNC - it's from the hand of various sculptors, rugmakers, decorators, woodworkers and ferroniers of art that the whole project was born. Without their expertise, this luxury major place couldn't make sense. Without their patience and their real work of silversmiths, the details and carefully selected materials in order to make this place unique, would have been in vain.

And that know-how starts from the entrance of the store, where once again, Patrick Jouin and Sanjit Manku stand and demonstrate their control of the place by the presence of another masterful staircase, more akin to an art piece than just an architecture component. A true invitation to climb the ladder to the top of the luxury, this piece was conducted in Stone of Paris, a real tribute to the spirit of the Place Vendôme.

 

jouin manku boutique van cleef and arpels place vendôme

The AOF company made the imposing railing in wrought iron

jouin manku boutique van cleef and arpels place vendôme

The AtelierJean-Loup Bouvier has designed this massive stone staircase

 

And this know-how is continuing inside, because the freestanding displays were made with great care by the Gendre Nantes companyand the various decorative staff elements, meticulously sculpted by Sofrastyl.

 

jouin manku boutique van cleef and arpels place vendôme

The Gendre company at work...

jouin manku boutique van cleef and arpels place vendôme

Floral decorative staff made by the company Sofrastyl

 

 

 

3. THE EXPRESSION OF LUXURY

 

If there is a field where Patrick Jouin and Sanjit Manku are excellent, it is the art of surprise. Since the front desk by an amazing staircase, to the details that make this store a real jewel, designers deliberately take us where we did not expect. 

First of all in the space planning, where we discover a secret path, throughout the visit of the Hall of Mirrors of Van Cleef & Arpels, in other words a real Museum under glass, telling the story of the brand since its inception. We first enter shyly, then completely when we discover all the treasures it has to offer.

 

jouin manku boutique van cleef and arpels place vendôme

 

Details are also surprising. Always with the aim of highlighting the French know-how, suspended ceilings are fully covered with stretched fabric, hand-embroidered, which are a delicate wink to the floral world that has always inspired Van Cleef and Arpels' creations.

 

jouin manku boutique van cleef and arpels place vendôme

 

Finally, what the tandem designers does best, is to allow the contemporary style to be accepted and integrated. Indeed, the way they design and draw a space always takes the form of a chic and cosy place, as if the place had naturally mutated to become a creation of Patrick Jouin and Sanjit Manku.

 

jouin manku boutique van cleef and arpels place vendôme

 jouin manku boutique van cleef and arpels place vendôme

 

If their curved design seems to be the logical next level of Interior Design, he also recalled the spirit of the jewellery brand and its requirement. This shop is a real cocoon and takes care of one of the most coveted jewelry collections in the world.

 

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T H A N K S

 

Photographs © Eric Laignel and © Franck Beloncle

Sources: S2H Communication,Jouin Manku

 

Originally posted 2016-10-27 06:52:27.

Written by

Chloé founded Huskdesignblog in 2016. Ever since, she is decoding every nook and cranny to find the best interiors and furniture ideas for her beloved readers and followers, eager for beautiful things.

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