RETAIL 10273 ViewsRETAIL: The Daily Edited brand new flagship by Pattern Studio by Chloé Valette 3 years ago RETAIL: The Daily Edited brand new flagship by Pattern Studio. Lately, the young design studio Pattern designed the first flagship of The Daily Edited located in Australia, Melbourne. This was to offer a physical shop to the e-commerce brand of personalized leather and lifestyle accessories, creating a place up to the principle of personalization: sophisticated and unique. Let yourself be invaded by its shades of pink... Get into the door of the The Daily Edited flagship - tde. -, it's a bit like going to the tailor or in the VIP lounge of a luxury ready-to-wear brand, in the process of getting an object that no one else can own, since personalized. Indeed, the case designed by Pattern Studio – Lily Goodwin and Josh Cain – gives each visitor the sensation of being unique, where every detail counts from his welcome to his well-being, in order to make the latter the main actor of the place. The shop, which is a delicate balance between sophistication and minimalism, offers precious materials – pink marble and white terrazzo – and distinguished details, thus reinforcing the feeling of exclusivity. But the designers were able to find the right proportions between luxurious environment and sleek architecture.Indeed, although the shop is pink-bathed, the main lines that design the main shop are simple and pure. Pattern Studio has included into its project a wink to futurism and to the "spatial" design that one imagines to become ours soon, imagining that the future is in curves forms, and therefore in softness. Lily Goodwin and Josh Cain are undoubtedly part of the New Australian Scene, those who renew the genre in terms of interior design and architecture. If the specific codes to the sumptuous are used here, a shop with a relaxed atmosphere, casual and accessible to all has been skilfully designed to present the products of tde. Created as a continuation of the e-commerce platform, this flagship has been developed to offer customers a physical space to expound on and recreate a dynamic human link. The designers of Pattern Studio also had to contend with a small floor area (60sqm), the overall envelope is uncluttered and emphasizes a warm space and product enhancement rather than ornament. In addition, subtle lighting highlights elegantly the curves of the shop, diffusing on its walls a soft and controlled light, reinforcing the brightness of the project.This quality space includes an exceptional and unique customer experience, based on a minimalist design and the fast and certain advancement of new technologies. In addition, the shop The Daily Edited is reinforcing the place of Pink as a core element and perhaps even more perennial than one might have believed in the retail universe. The Daily Edited FlagshipShop 347 ChadstoneShopping Center1341 Dandenong RoadChadstone VIC 3148, Australia ➡ Be Awesome, LIKE and SHARE!T H A N K S Share this:TwitterFacebook TAGS:Interior designcommercial architecturePink ArchitectureRetail Store 2018Australian designAustralian designersJosh CainLily GoodwinMelbourneNew Shop AustraliaPattern Studioretail designMillennial pinkTde. ShopTrends 2018The Daily Edited flagship Written by Chloé ValetteChloé founded Huskdesignblog in 2016. Ever since, she is decoding every nook and cranny to find the best interiors and furniture ideas for her beloved readers and followers, eager for beautiful things.
DESIGN Latin American design shines through Unno, the first digital design gallery by Chloé Valette 3 weeks ago Since the beginning of Huskdesignblog, we mainly focus on the design which is the most important aspect of the...
FAIRS AND DESIGN WEEKS PARIS DESIGN WEEK (Part 1): 1000 Vases / Théorème Editions by Chloé Valette 1 month ago Paris Design Week 2019 has begun during which several highly anticipated events...
SET DESIGN The talented Camille Boyer reveals the best of Tylko products by Chloé Valette 1 month ago Camille Boyer's talent reveals the best of Tylko products. ...
FAIRS AND DESIGN WEEKS AD DESIGN SHOW: The MADE section presents the Best of American Design by Chloé Valette 1 month ago AD DESIGN SHOW: The MADE section showcases the best of American design....
INTERIORS SINGAPORE: Odette, elected Best Restaurant at the Wallpaper* Design Awards by Chloé Valette 1 month ago The panel of judges selected for the 2017 Wallpaper* Design Awards has...
LIGHTING AND OBJECTS DESIGN: Workstead, the material strength by Chloé Valette 1 month ago DESIGN: Workstead, the material strength . Workstead is an interior design studio...