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TREND: White, once again put forward

TREND: White, once again put forward

TREND: White, once again put forward

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If some tones have gained their place in retail as very trendy backgrounds (also see Pink in retail), white yet has never been forgotten of the creative minds in that way. Indeed, white comes out again from the shadows and competes with colors from which it is much easier to get bored in interior design. Decrypting of a color – if this is the case – undefeated.

 

 

Matter

 

Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I
Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I
Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I

If white is indeed considered as a color, it also enters the materials category. Not that the radiation of its tones are the least, but precisely because it has this ability to merge and blend in any space, as long as the light is here. As a true chameleon, white adapts and will appear very different to our eyes if it is worked raw, matte and embossed than if it processed smooth, intensely glossy or almost mirror effect.

About White, the architectural agency located in Melbourne, Siblingnation, recently opted for a more architectural envelope, in order to highlight the precious pieces ofOctavius La Rosa, a fashion collector's. Thus, the Dot Comme Collection store highlights its products thanks to the work of the immaculate as a material, which the architects wanted varnished, but also thanks to its implementation as an architectural element in its own right. Thus, the columns appear structural and back doors, as tricks to exploit as much as possible a restricted space. Rather than a simple tone and directly opposed to some masterpieces of furniture of the Memphis Movement, white here is definitely matter.

 

Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I
Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I
Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I

 

 

White, only

 

Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I
Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I

But where the white shade is still the most pampered, it is undoubtedly in its position as leader of the flats. The allegory of light tones remains the best place to allow the products to be enhanced by their exposure alone. In addition, the whiteness of the walls tends to reflect a minimalist interior, carrying the trends that are close to Scandinavian Design and minimal furniture as well. But can it really reinvent itself?

For their latest shop in San Sebastian, Spain, the ready-to-wear brand Loreak appealed to the local studio Pensando en Blanco, whose name is already very evocative as to the project... Like a gallery, the visitor is led to wander through an immaculate space, whose lighting is focused on colorful islets such as a sofa, a work of art or of course a clothing display. Thus, the neutral color becomes the guiding thread of the visit and guarantor of the surprise that awaits us at every corner. The store's luminous envelope makes it possible to elevate it to the status of a premium fashion showcase. By reinforcing the aura of the shop from a flat that is far from classic, white finally appears as an essential element of interior architecture.

 

Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I
Great favorite of our interiors and retail staging, white always reinforces a little more its position as a color leader in interior design. I

 

 

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