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RETAIL: Ace & Tate, the optical revolution by OS and OOS

RETAIL: Ace & Tate, the optical revolution by OS and OOS

RETAIL: Ace & Tate, the optical revolution by OS and OOS

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Forget everything you know about optical shops. A Eindhoventhe brand ACE & TATE revolutionises the world of eyewear and sunglasses, offering a trendy collection designed and manufactured in the The Netherlandsand at a lower cost. And it is quite naturally to the local studio OS and OOS that the brand has entrusted the design of its latest shop in the Nieuwe Emmasingel.

 

Ace & Tate store, Eindhoven by studio OS and OOS

It was last June, not far from the Design Academy Eindhoven and in a fast-growing district, that the Ace & Tate boutique designed by the studio OS and OOS The meeting of this brand, which is changing the way optical products are sold and presented, with the concept creator duo was probably an obvious choice. Indeed, the Os and Oos - composed of Sophie Mensen and Oskar Peet - likes to think of the notion of concept in the broad sense, before bringing it back to a certain balance between forms, materials, environment and users.

 

Ace & Tate store, Eindhoven by studio OS and OOS
Ace & Tate store, Eindhoven by studio OS and OOS

With the aim of rationalisation, the guiding principle of the designers is an ode to minimalism. Their design projects as well asInterior Design projects are the very symbol of purity. Here, the simplicity of the metal structures - – a nod to the city's industrial architectural structures - sharing the space give an air of exhibition scenographyIt's simple. At first glance, it would be easy to think that the work is mainly about lighting, but this is not the case. The duo has taken care to echo the originality of theAce & TateThe materials used in the project are of particular interest. Thus, more or less imposing grids made of folded metal compose a space between light and shadow, transparency, intimacy or commonplace.

 

Ace & Tate store, Eindhoven by studio OS and OOS
Ace & Tate store, Eindhoven by studio OS and OOS

Finally, the duo has cleverly scattered a few strong colors which you discover as you visit. In contrast to the raw metal, some of the central screens are lacquered in a powerful, modern orange, which gives the whole space an interesting rhythm. Spaces that are a priori insignificant in the course of the tour - sanitary facilities and cashier's counter - are also painted in a surprisingly bright Klein blue. 

This alternation between neutral and pronounced colours and the play of full and empty spaces disturbs the perception of the shopFrom a certain angle, it appears entirely transparent. The place is also punctuated by consultations: indeed, When an eye test is in progress, the polycarbonate cubes are closed with a curtain and, when not in use, their materiality is revealed.

 

Ace & Tate store, Eindhoven by studio OS and OOS
Ace & Tate store, Eindhoven by studio OS and OOS
Ace & Tate store, Eindhoven by studio OS and OOS

 

Photographs: Jeroen van der Wielen

 

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Written by

Chloé founded Huskdesignblog in 2016. Ever since, she is decoding every nook and cranny to find the best interiors and furniture ideas for her beloved readers and followers, eager for beautiful things.

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