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Retail: Ace & Tate, the Optics Revolution by OS and OOS

Retail: Ace & Tate, the Optics Revolution by OS and OOS

Retail: Ace & Tate, the Optics Revolution by OS and OOS

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Forget everything you know about optical shops. Has Eindhoven, the optcial brand ACE & TATE Revolutionizes the world of sunglasses as sun, proposing a trendy collection designed and manufactured to The Netherlands, and at a lower cost. And it's all natural at the local studio OS and OOS that the brand has entrusted the design of its latest shop in the district of Nieuwe Emmasingel.

 

Ace - Tate store, Eindhoven by studio OS and OOS

It was last June, not far from the Design Academy Eindhoven and in a growing area, the Ace & Tate boutique designed by the studio OS and OOS Opened its doors... The meeting of this brand shattering the sales codes but also presentation of the optical products with the creative duo of Concepts was probably an obvious one. Indeed Os and Oos – Composed of Sophie Mensen and Oskar Peet – likes to think of the notion of concept in the broad sense, before bringing it back to a certain balance between forms, materials, environment and users.

 

Ace - Tate store, Eindhoven by studio OS and OOS
Ace - Tate store, Eindhoven by studio OS and OOS

For the purpose of rationalization, the guideline that guides designers is a ôde to minimalism. Their design projects likeInterior Design projects Are the very symbol of the purification. Here, the simplicity of the metal structures – A glance at the city's industrial architectural structures- Sharing space give airs of exhibition scenography, in all simplicity. First of all, it would be easy to think that the work comes mostly from lighting, but it is not. The duo has applied to echo the originality of the concept ofAce & Tate, especially thanks to the materials used. Thus, more or less imposing grids of bent metal make up a space between play of shadow and light, transparency, intimacy or common place.

 

Ace - Tate store, Eindhoven by studio OS and OOS
Ace - Tate store, Eindhoven by studio OS and OOS

Finally, the duo has cleverly disseminated a few strong colors That you discover as you visit. In contrast with the raw metal, some central Claustras are lacquered with a powerful and modern orange, which gives the whole space an interesting reading rhythm. A priori insignificant spaces in the course of the route – Sanitary and Cash desk – are also painted with a bright and surprising Klein blue. 

This alternation between neutral and pronounced colors and play of full and voids disturb the perception that one has of the shop, which from a certain angle, seems entirely transparent. The place is also punctuated by the consultations: indeed, When an eye examination is underway, the polycarbonate cubes are closed by a curtain and, when not used, their materiality is then revealed.

 

Ace - Tate store, Eindhoven by studio OS and OOS
Ace - Tate store, Eindhoven by studio OS and OOS
Ace - Tate store, Eindhoven by studio OS and OOS

 

Photographs: Jeroen van der Wielen

 

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