Retail: Blushhh!, Secret Shop minimalist
in Kiev, in an old building, hides the brand new Secret Shop designed by AKZ Architectura. Between formal minimalistism and dazzling materials, this two-level sales space explores the capabilities of architecture to better serve the sales process... Find out a secret place, but not for a very long time!
Since last summer, the city of Kiev saw the birth of an unusual shop in an old building. Designed by Katya Zuieva and Artem Vahrin of the agency AKZ Architectura, this amazing shop presents a new look at the minimalism and the art of minimizing functional architectural elements. Indeed, far from neutrality, the duo of Architects chose to showcase the displays and podiums destined for sale thanks to a pale pink. Elegant and delicate, this nuance allows to guide the journey of the visitor through the shop.
A strong identity, in total disalignment with the facade of the building and which pays homage to the current codes borrowed from the years 80. Moreover, the graphic aspect of the shop makes it possible to distinguish it from familiar and recurring concepts, raising the products here presented to a range of quality significantly superior.
In accordance with the design minimalist Of the entire space, there are reflective surfaces scattered among the displays and on the majority of the walls. Creating the contrast while being part of what creates the singular harmony of the place, these materials-mirror and aluminium-reflect the dynamic rhythm of lighting and podiums. The place is enlarged, its prospects as well as its visual impact amplified thanks to the mixing of the intense neon lighting and the metal wall decor. The Secret Shop is therefore a space made voluntarily very bright, allowing to value with The minimum of shapes, but the most astute choice in regards to finishes.
AKZ Architectura offers here a plus to the bias of pink color in retail, which allows it to be considered directly as one of the next clearly claimed trends: the work of reflection, opening on a whole new dimension and the field of possibilities in 2018...
Blushhh!, Kiev. Zhylyanska Str., 54
Here is the first article of 2018! Happy New Year design lovers : )
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