Retail: Blushhh!, a minimalist Secret Shop

RETAIL: Blushhh!, Secret Shop minimalist

.

in Kiev, in an old building, hides the brand new Secret Shop designed by AKZ Architectura. Between formal minimalism and dazzling materials, this two-level retail space explores the capabilities of architecture to better serve the sales process... Discovery of a secret place, but not for much longer.

Since last summer, the city of Kiev has seen the birth of an unusual shop in an old building. Designed by Katya Zuieva and Artem Vahrin of the agency AKZ ArchitecturaThis amazing shop presents a new look at the minimalism and the art of reducing functional architectural elements to a minimum. Indeed, far from neutrality, the architectural duo chose to highlight the sales displays and podiums with a pale pink. Elegant and delicate, this shade guides the visitor's path through the shop. 

A strong identity, totally out of sync with the building's facade and paying homage to the current codes borrowed from the 1980s. In addition, the shop's graphic design sets it apart from familiar and recurring concepts, elevating the products presented here to a much higher quality range.

In keeping with the design minimalist Throughout the space, reflective surfaces are scattered among the displays and on most of the walls. These materials - mirrors and aluminium - reflect the dynamic rhythm of the lighting and the podiums, creating a contrast and at the same time forming part of the unique harmony of the space. The space is enlarged, its perspectives and visual impact amplified by the combination of the intense neon lighting and the metal wall decoration. The Secret Shop is therefore a space that has been deliberately made very bright, making it possible to enhance with the minimum of formsBut the maximum of clever choices in the finishing touches.

AKZ Architectura offers here a plus to the bias of pink color in retail, which allows it to be considered directly as one of the next clearly claimed trends: the work of reflection, opening on a whole new dimension and the field of possibilities in 2018…

Blushhh!, Kiev. Zhylyanska Str., 54

Here is the first article of 2018! Happy New Year design lovers : )

 ➡ Be awesome, LIKE and SHARE!

T H A N K S

Originally posted 2018-01-02 02:30:49.