Why are we obsessed with the 70's?


The 70's are always in a corner of our head in interior design and design. These flagship years have succeeded because it is a bit like asking each new idea or project in order to get the most out of what they have brought to us.But why this obsession for the 70's style?


First of all, it is a key factor - and can not be denied - which makes the 70s and what they represent are anchored in our minds: envy. Yes, we envy this strong style, which marked the ages and is perfectly recognizable among other, probably for eternity. Wallpaper*, in collaboration with Matthew Morris, again paid homage to this time while giving back to the United States the glory of the invention of the motels, because they are to this country the very idea that one makes it: big roads-motels(a little glaucous)-freedom. And indeed, the motels have always been the ambassadors of the interior architecture of the 70's, with their walnut furniture, velvet materials and pop colors.


In addition We all remained fascinated by the use and color control of that time. Indeed today, the colors are embarrassing. Too much present, we get tired of it faster and we opt - loosely - for neutral tones. Once again, the ambition of knowing how to handle the nuances and knowing how to associate them dwells in us. Like Scandinavian designers, we would also like not to be afraid of a blue with a pink or a yellow with a green ... Fortunately, some have inherited the gift of communicating the 70's style to our time: this is the case for many interior designers as in particular Studiopepe, Cristina Celestinoetc.


And finally, it is difficult not to see that many pieces of furniture and accessories designed in the 70's that have remained cults and known to all. Real desirable objects, who does not dream of himself as a collector of Charlotte Perriand, Verner Panton, Pierre Paulin, Knoll, Achille Castiglioni and many others. Because the 1970s were the apogee of the politically-incorrect, the designers, artists, writers and architects were free, free to imagine, to push the boundaries and thus to create with genius pieces that have crossed the years, leading them to us. Something that makes us proud, but still envious!


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Photographs: John Short

Source: Eclectic Trends

Chloé Valette