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TREND: The pink color in retail

TREND: The pink color in retail

TREND: The pink color in retail

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Who would have thought that pink, a shade that was shimmering and wrongly associated with the feminine, could become the color-muse of brands so different to one another? The retail world, which until then was still working to reinforce black and white as the flagship shades of the world of sales, especially for their neutral impact on collections, has been overtaken by rosés, corals, salmon and fuchsias. What is behind this risky bias and the pink in retail?

 

 The rose in retail-novelty store by Anagrama, New York

 

 ➡ This article, without making it its main subject, highlights the wonderful work of the Anagrama agency for its Noveltystore in New York, above and on the cover.

 

 

PINK: NEW NEUTRAL COLOR?

 

If we start by sticking to its definition, a neutral colour can be described as dull, but above all, it is an unbiased hue. Indeed pink, among its many meanings, first of all embodies the delicacy, which can easily be associated with tenderness and thus happiness. The massive arrival of pink in retail instead of grey, black, white and other uncharacterized shades, can it signified A growing consideration for integrating a share of good feelings into the sales process? 

Then, it is good to consider the non-negligible scale that deserves this color. It is difficult to trace its history and its course, and to define the moment when it is slowly but surely emerged as a solution rather than an option. Some had seen the potential of this color before others, such as for example the architects of BozarthFornell for the shop Acne Studios . Paris (ont the left), or India Mahdavi and the mythical The Gallery at Sketch restaurant . London, designed in 2014 (on the right).

 

Le rose en Retail-BozarthFornell for Acne Studios, Paris
The rose in retail-India Mahdavi, the Gallery at Sketch restaurant, London

But while it may not be neutral, pink can now be considered as a basic in retail, according to the number of architects and brands who have finally opted for this choice. Not to mention his presence in the selection PANTONE Spring-Summer 2017!

 

The pink in retail-J&M Davidson, Universal Design Studio
The pink in retail-Modefabriek, Nude vs Naked, Floor Knaapen and Grietje Schepers
The pink in retail-

 

  

 TOWARDS A CHANGE OF SOCIETY

 

Lately, we've been presenting the Monk store, by Flack Studio in Melbourne, a boutique that has kept the historic building that houses it through contemporary presentation elements. Once again, there are bright pink shades mixed with old pink. In the Middle Ages - believe it or not - pink was the symbol of virility in men, gradually replaced by a symbolism of communication, questions about identity and appearances, and gender. What's more current than The question of gender In human beings in 2017, and therefore pink in retail?

Finally, even if it is true that inevitably This color may be connected to the Record of the Carnal - in the sense of the flesh, the taboo and therefore the sex - pink is above all elegance ambassadreur And the finesse of what he puts on stage. Moreover, if we go back to the field of sales and retail, let us not forget that the rose is above all the seduction and the youth. And what are the arguments that make you walk through the door of a shop? The appeal (= seduction), and the feeling of finding something in perfect harmony between your personality and your time (= youth). Everything is said!

 

Le rose en Retail-Normann Copenhagen flaship, Denmark
The pink in retail-nanan pastry in Wroclaw, by Block. Studio
The rose in retail - Novelty store in New York City, by Anagrama

  

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Written by

Chloé founded Huskdesignblog in 2016. Ever since, she is decoding every nook and cranny to find the best interiors and furniture ideas for her beloved readers and followers, eager for beautiful things.

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