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RETAIL: Note Design Studio reveals the design potential of floors

RETAIL: Note Design Studio reveals the design potential of floors

RETAIL: Note Design Studio reveals the design potential of floors

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On the occasion of the 2018 edition of the Stockholm Furniture Fair, the floor coverings brand Tarkett called on Note Design Studio in order to create the surprise, reinterpreting the classic exhibition stand to show the full potential of floor coverings as a material but also as a design element in its own right. Discover the new version of the exhibition stands...

 

The famous flooring brand Tarkett called on Note Design Studio to create an exhibition stand that would reveal the design potential of their products at the Stockholm Furniture Fair 2018.
The famous flooring brand Tarkett called on Note Design Studio to create an exhibition stand that would reveal the design potential of their products at the Stockholm Furniture Fair 2018.
The famous flooring brand Tarkett called on Note Design Studio to create an exhibition stand that would reveal the design potential of their products at the Stockholm Furniture Fair 2018.

The exhibition stand is, by definition, another version of the sales area. However, the best argument for creating a desire and literally selling the advantages of a product is precisely the argument of the "no saleThis is what seems to be the basis of the new concept of the "product", i.e. to emphasise the presentation of the product rather than its commercial value. This is precisely what Note Design Studio in its stand reinterpretation for TarkettThe designers were able to take advantage of the incredible range of colours in the floor coverings on display, presenting them as a material in its own right, with potential not only for flooring, but for architecture and design in general.

Far from the usual stand, the studio demonstrates that a new type of space is possible, by creating a welcoming and complex micro-architecture, whose maze makes you want to explore the products yourself. This configuration has the merit of opening the senses to novelty and change, in order to fully consider the advantages of floor coverings Tarkett floor coverings as a new matter.

 

The famous flooring brand Tarkett called on Note Design Studio to create an exhibition stand that would reveal the design potential of their products at the Stockholm Furniture Fair 2018.
The famous flooring brand Tarkett called on Note Design Studio to create an exhibition stand that would reveal the design potential of their products at the Stockholm Furniture Fair 2018.
The famous flooring brand Tarkett called on Note Design Studio to create an exhibition stand that would reveal the design potential of their products at the Stockholm Furniture Fair 2018.

It is thus in a progressive colour palette going from brick red to light green that we are given to move forward in the heart of this installation, and to discover new perspectives: that of the stand, but also that of the exhibition, the designers having taken care to install a staircase, synonymous with continuity, which allows us to step back for a moment from the events, and to become spectators of a place where we ourselves are moving. Note Design Studio has scattered here and there strong architectural elements, both visually and symbolically, and indeed, these iconic archi-structures - stairs, arches - open the field of possibilities between Tarkett and future architecture, and on another scale, design...

Finally, it should be noted that the studio has obviously combined the useful with the pleasant, by proposing in the heart of this space the design potential revealed by the linoleumThe stand has a number of spatial and practical functions: stairs where you can rest away from the hustle and bustle of the exhibition while charging your phone, an observatory that gives you a sense of height, and a pathway that allows you to marvel at the strength and unique qualities of the materials on display, hence the name of the stand, The Lookout.

 

The famous flooring brand Tarkett called on Note Design Studio to create an exhibition stand that would reveal the design potential of their products at the Stockholm Furniture Fair 2018.
The famous flooring brand Tarkett called on Note Design Studio to create an exhibition stand that would reveal the design potential of their products at the Stockholm Furniture Fair 2018.
The famous flooring brand Tarkett called on Note Design Studio to create an exhibition stand that would reveal the design potential of their products at the Stockholm Furniture Fair 2018.

Through this project, Note Design Studio confirms its talent as a visionary in terms of design and trends, and Tarkett affirms its willingness to become involved in projects with a strong and varied design scope.

 

 

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Originally posted 2018-02-12 14:31:58.

Written by

Chloé founded Huskdesignblog in 2016. Ever since, she is decoding every nook and cranny to find the best interiors and furniture ideas for her beloved readers and followers, eager for beautiful things.

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