Now Reading:
DNA, a collaborative project between Friedman Benda, Galerie kreo, and Salon 94 Design

DNA, a collaborative project between Friedman Benda, Galerie kreo, and Salon 94 Design

As demonstrated recently through several articles, the current period is conducive to reinventing practices and institutions. If galleries used to live on meetings at fairs, presentations, and exhibitions, COVID-19 has been giving them a hard time for almost a year now. Faced with the shaking of all certainty, three of the world's largest design galleries, Friedman Benda, Galerie kreo and Salon 94 Design se sont associées afin de créer le projet DNA platform, a common online display to overcome the lack of visibility of their respective designers. Découvrez un projet collaboratif qui sert à la fois design et éthique.

 

Friedman Benda, Chris Schank, Cu

Galerie kreo, Bouroullec, Metal Chains
Friedman Benda, Misha Kahn, Rasta Mirror

 

À la recherche de collaborations

 

C’est dans un contexte mondial difficile comme celui de la pandémie that the expression « l’union fait la force » prend tout son sens. En effet, tous les acteurs du secteur sont impactés par l’impossibilité de participer à des salons, expositions et design weeks, évènements majeurs dans la diffusion et la connaissance du travail de chacun, qu’il s’agisse des galeries, curators, designers, artistes, collectionneurs et architectes d’intérieur. C’est pourquoi même les grands noms du secteur, ceux pour qui d’ordinaire les affaires marchent bien et dont la réputation les précède, eux aussi ont ressenti le besoin de s’ouvrir à la collaboration pour multiplier les possibles et assurément survivre à la période dont les tenants et aboutissants restent obscurs.

 

Ainsi, les galeries new-yorkaises Friedman Benda and Salon 94 Design, collection design pioneers, as well as the Galerie kreo, which have historically been present on the market since 1999, have joined forces and created DNA, a collaborative platform where it is possible to admire, search and buy online unique or limited edition pieces from the collections of the three galleries. Combining their preferred styles and the designers they represent, the galleries offer a website entirely dedicated to contemporary design, demonstrating the ability of these objects and pieces of furniture to exist next to each other.

 

Jean-Baptiste Fastrez, Amazone Mirror, Galerie Oreo

Thomas Barger, Salon 94 Design
Kwangho Lee, Red Orange Chair, Salon 94 Design

 

Au-delà de l’exposition: l’intellectualisation bienvenue du design

 

Un autre grand nom s’est également joint à l’expérience de cette nouvelle plateforme: Glenn Adamson, a curator, writer and historian based in New York City - and former Director of the Museum of Arts and Design - a rédigé spécialement pour le projet DNA 28 essais comparatifs en rapport avec les 28 designers représentés (et plus de 80 pièces de design virtuellement exposées!). À la manière d’un décryptage de trends, the American curator offers his keen eye on the various themes underlying the material presented.

 

Thus, short essays such as Electric Dreams, Pattern Recognition, In the Roundetc., deliver the keys to design, its past and its future, to connoisseurs as well as to those curious to learn more. These well-written essays legitimize the selection of the pieces by Friedman Benda, Salon 94 Design and Galerie kreo.

 

“This project, DNA, it is far more than the sum of its parts. Three of the world’s leading design galleries have come together, intertwining their programs into a single, generative presentation: a triple helix of creativity. It’s an impressive gathering, and an instructive one. DNA provides a generous cross-section of where design is today, and some of the pathways that have brought it here. What gives it greatest value, though, is the context it provides to each of the designers, by placing them alongside their peers.

 

Individually, the 84 included works are striking, innovative, and provocative by turns. They need no help from anyone to communicate meaning. But seen three by three, in 28 different configurations, they are seen afresh. Even the most replete and self-sufficient of them become part of something bigger, as the groupings accumulate into a single shared story about design.”

Glenn Adamson

 

François Baucher, Azo Bench, Galerie kreo

Jonathan Trayte, Loma lamp, Friedman Benda
Virgil Abloh, Flesh Efflorescence, Galerie kreo

DNA, une collaboration entre Friedman Benda, Salon 94 Design et Galerie kreo, est accesible depuis le 15 janvier 2021 sur dnadnadna.design

 

LIKE and SHARE!

T H A N K S

 

Written by

Chloé founded Huskdesignblog in 2016. Ever since, she is decoding every nook and cranny to find the best interiors and furniture ideas for her beloved readers and followers, eager for beautiful things.

Input your search keywords and press Enter.